BTB: ¡Ay, caramba! Horses in commercials

BTB: ¡Ay, caramba! Horses in commercials

Link to Behind the Bit

¡Ay, caramba! Horses in commercials

Posted: 28 May 2010 01:24 PM PDT

I love words (which is probably why I blather on so much here), and I read a blog called Fritinancy by writer and branding specialist Nancy Friedman. She writes about the use of language in advertising and has written a few articles about horses in commercials. This one has a great punchline!

He, Too, Is on a Horse

What's up with all the white stallions? First we had Old Spice's Man Your Man Could Smell Like ("I'm on a horse"). Now Bing gives us a smoldering caballero in possession of "LOS LINKS!"
Extended version of Episode Uno:

Episode Dos:


I love that the feckless Juan Carlos alone has a Castilian accent, and that Isabella rides the horse backward. But uh-oh: In Episode Dos, did you catch the novios' flight destination? ¡Ay, Díos mío, not Arizona! They'd better be carrying their papeles.
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